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Blueprints Aren’t Just For Buildings

Lead Change Blog

Goal-setting is vital. Research into the effectiveness of goal-setting gained momentum in the 1960s. Then researcher Edwin Locke* reviewed over one hundred studies performed and found an extremely strong statistical correlation between goal-setting and performance. Pick a specific time frame—goals thrive on specificity.

P&L 269
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To Innovate in a Big Company, Don’t Think “Us Against Them”

Harvard Business Review

They overcame short-term thinking. A majority of public companies pledge allegiance to short-term profit over long-term vision. They were willing and had the authority to test the project, and they could persuade their peers to forego near-term profit for a potential long-term payoff.

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You Can't Impress Stock Analysts.and Shouldn't Try

Harvard Business Review

keep hearing from top executives at large, profitable companies that they're under "P&L pressure." Who declared 7 or 10 or 15 percent growth in earnings a sacrosanct pursuit, above all other corporate goals — like the innovation that leads to novel solutions that address customer needs?

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A Refresher on Marketing ROI

Harvard Business Review

In its simplest form, it looks like this: The goal, as with any ROI calculation, is to end up with a positive number, and ideally as high a number as possible. And if you end up with a negative ROI, the project is harder to justify on financial terms. How Do You Calculate MROI? What Are the Challenges of Calculating MROI?

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

Even if executives try to prioritize it, innovation often gets crowded out by more “urgent” short-term pressures. Don’t Get Trapped in Your P&L. For any business to succeed over the long term, it must earn a return that exceeds its cost of capital. Here are four things leaders can do.

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Use Pricing Strategy to Boost Sales

Harvard Business Review

Just as important, setting aggressive profit targets for managers with P&L responsibilities — who otherwise might not be interested in pricing — provides an extra incentive for them to focus on pricing as a means to reach their goals.

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Management’s Three Eras: A Brief History

Harvard Business Review

Organizations still emphasize exploitation of existing advantages , driving a short-term orientation that many bemoan. By the early 1900’s, the term “management” was in wide use, and Adam Smith’s ideas came into their own. Townes, and Henry L.