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Choosing to Change

Marshall Goldsmith

SEPTEMBER 12, 2011

Cognitive Dissonance Even when I've gotten the greatest introduction as someone who can help others change for the better, I can still meet game-breaking resistance. Their commitment to their goals and beliefs allows them to view their reality through rose-tinted glasses and happily prevail over almost any hardship. Life is good.

Prahalad 120
Prahalad Commitment Open-book Resistance 120
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Patagonia's Provocative Black Friday Campaign

Harvard Business Review

NOVEMBER 23, 2012

Some months after the launch, while at Google's offices, Randy presented the idea again but met with significantly less resistance. These sentiments are backed up by sophisticated and systemic efforts aimed at achieving specific goals including one of the most robust Carbon Footprint analyses I've ever seen.

Core Competence 8
Core Competence Prahalad Hamel Innovation 8
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