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Choosing to Change

Marshall Goldsmith

Cognitive Dissonance Even when I've gotten the greatest introduction as someone who can help others change for the better, I can still meet game-breaking resistance. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. I see this in my work every day. Life is good.

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Patagonia's Provocative Black Friday Campaign

Harvard Business Review

Some months after the launch, while at Google's offices, Randy presented the idea again but met with significantly less resistance. The well-known article on core competencies by Prahalad and Hamel (1991) best defines and lays out this rigorous task. You might be thinking, "Okay, this was just a savvy PR move."

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If I Read One More Platitude-Filled Mission Statement, I'll Scream

Harvard Business Review

Prahalad in their HBR piece — Strategic Intent. It was from the slightly unexpected social entrepreneur Brad Pitt who, appalled by the lack of progress in rebuilding New Orleans after Hurricane Katrina, started Make It Right with the intent "to build 150 affordable, green, storm-resistant homes for families living in the Lower 9th Ward."

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If I Read One More Platitude-Filled Mission Statement, I'll Scream

Harvard Business Review

Prahalad in their HBR piece — Strategic Intent. It was from the slightly unexpected social entrepreneur Brad Pitt who, appalled by the lack of progress in rebuilding New Orleans after Hurricane Katrina, started Make It Right with the intent "to build 150 affordable, green, storm-resistant homes for families living in the Lower 9th Ward."

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Get Your Organization to Run in Sync

Harvard Business Review

So leaders need to treat new initiatives not as mere organizational governance, but as a grassroots movement of small, interconnected groups, each with varying thresholds of resistance—some enthusiastic, others hostile and many in between. Prahalad called this concept strategic intent. In nature, the purpose of a system is hardwired.

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Get Your Organization to Run in Sync

Harvard Business Review

So leaders need to treat new initiatives not as mere organizational governance, but as a grassroots movement of small, interconnected groups, each with varying thresholds of resistance—some enthusiastic, others hostile and many in between. Prahalad called this concept strategic intent. In nature, the purpose of a system is hardwired.