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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

Metrics 18
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9
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How GE Stays Young

Harvard Business Review

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Product development: g etting closer to customers and moving faster.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. They often kill any long-term strategic initiatives.

Ries 8
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Big Bets vs. Little Bets and the future of HP

Harvard Business Review

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. The technology was great.

Ries 11
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In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

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A Refresher on Discovery-Driven Planning

Harvard Business Review

Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores.