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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

His goal was not to make Microsoft the most innovative company but the most successful in its field. Of course, part of that entailed reestablishing the company’s reputation for cutting-edge technology. The company had been rolling out one product after another without any guiding rationale other than they were “innovative.”

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.

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Taking a Look at the Future of Oil and Gas Industry

Strategy Driven

Activists and politicians demand the modernization of energy production, supply, and consumption. Renewable technology is gaining ground left and right. Sustainable technology is getting cheaper as time rolls by. Rapidly-growing Asian economies need them to support their population and production boom.

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How to grow sales on a downsized marketing budget

Strategy Driven

But with advances in technology, today it’s possible to get it done in days, not months or years, and take immediate action on the insights to boost your bottom line. Tailor your product offering. Though the concept of segmentation is nothing new, what is new is how quickly you can derive them and garner insights.

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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. and ATIG, Productivity links. Once a brand’s appeal begins to erode, it will require significant time and expense to recover. link] Scott Williams Very well said sir!

Brand 382
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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

The Zigzag Principle : The Goal Setting Strategy that will Revolutionize Your Business and Your Life by Rich Christiansen Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Replicating your successes to bring your product to the masses.

Project 50
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“That Will Never Work”

Leading Blog

That is until they learned about an emerging technology—DVDs. Randolph had to take a look at himself—his strengths and weaknesses, his goals and motivations—and decide what was best for the company. He realized that he liked building things more than the finished product. Then the game was on. It worked, and they had their idea.