article thumbnail

Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

His goal was not to make Microsoft the most innovative company but the most successful in its field. Of course, part of that entailed reestablishing the company’s reputation for cutting-edge technology. Innovation had become the goal, and that wasn’t enough. Innovation requires clear goals to reach toward.

article thumbnail

Candidate Management During a Crisis

N2Growth Blog

In order for companies and hiring executives to maintain the reputation of being an employer of choice with their most important candidates, they must be empathetic about what those people are going through and keep the process moving towards an outcome ( hire, pause, or pass ) wherever possible.

Crisis 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Leadership Books of 2021

Leading Blog

Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. That won’t protect any CEO from second-guessing, but Immelt explains how he’s pushed through even the most withering criticism: by staying focused on his team and the goals they tried to achieve. Blog Post ).

Books 453
article thumbnail

2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

Anyone familiar with Microsoft knows they have a reputation for attracting some of the best talent in the market, but more than attracting talent, they’ve very successfully deployed that talent to create amazing market outcomes. Calm and thoughtful, you’ll never see her running through the hallways with her hair on fire.

article thumbnail

Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover.

Brand 382
article thumbnail

“That Will Never Work”

Leading Blog

You have to convince your future employees, investors, business partners, and board members that your idea is worth spending money, reputation, and time on. Randolph had to take a look at himself—his strengths and weaknesses, his goals and motivations—and decide what was best for the company. Now the work began.

article thumbnail

Whole Foods Market Needs More than Price-Tinkering

Harvard Business Review

Even Wal-Mart has entered the game with Wild Oats products and, not surprisingly, a pledge to be 25% cheaper than national brands. His pricing baby step is so ambiguous that it will make little headway toward the goal of changing its image. Rival organic and all-natural chains such as Fairway and Sprout are thriving.

Price 8