Strategy Driven

APRIL 9, 2012

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it.

ROI 66

ROI Media Customer Loyalty Webinar 66

Great Leadership By Dan

JANUARY 24, 2012

Why does participant A get a 200% ROI, yet participant B only gets 20%? Meeting with your manager prior to a program to set learning goals and expectations, and after a program to review learnings and action plans – helps you hold yourself accountable. More energy = more learning = more ROI. So what’s the secret?

Execution 231

Execution Development ROI Participative 231

Strategy Driven

JUNE 26, 2020

By determining the margins each type of customer brings to your business, you can stop wasting resources on unprofitable segments and instead more strategically focus your marketing efforts on targeting the customer segments that will deliver the greatest ROI, such as lookalike or adjacent audiences to your high-value customers.

Budgeting 91

Budgeting Marketing How To ROI 91

Harvard Business Review

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Marketers take a channel such as Facebook, Twitter, or LinkedIn, and then set goals for raising their numbers of likes, comments, and shares. How will you know you are successful?

Media 12

Media Company ROI Business Objectives 12

Harvard Business Review

APRIL 4, 2017

At the time, those charged with achieving the goal had questions as to whether it could be done. Kennedy wasn’t charting a new path from scratch; he was channeling existing capabilities for a desired outcome, with a focused goal. Beyond that, he left it open as to how NASA would achieve the goal. Assemble it in space?

Wilde 13

Wilde Armstrong Project Technology 13

Harvard Business Review

NOVEMBER 7, 2011

Participating in deal sites needs to generate healthy ROIs for businesses. The goal is to get consumers to think, "I better open this deal right now because I don't want to miss out on an exciting opportunity.". Will Groupon's current business model generate wild future growth? So what do you think? If so, how did it work?

IPO 10

IPO Discount Price Business Model 10