N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 366

Marketing Tactics Brand Ethics 366

Strategy Driven

FEBRUARY 9, 2015

Accounting can play a major role in customer loyalty. Big companies hammer their entire workforce to make certain that their customer satisfaction scores are high or higher, when they could be (should be) creating an internal training program that begins with the word wow, and progresses upward from there. Damned automated attendant.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

AUGUST 8, 2012

In order to move to Stage 3, the team must hammer out the performance standards and commitment to achieving them. Stage 4 is where teams come into their own and truly create customer loyalty. They are necessary stepping-stones in the process that leads to high performance.

Team 66

Team BHAG Hammer Customer Loyalty 66

Strategy Driven

JUNE 25, 2012

BIGGER REALITY: If companies like Halliburton are able to sell hammers to the government for $6,000, somehow you should be able to get your price if you are within a few points or dollars of your competition. .’ REALITY: ‘The customer only buys price’ is an excuse propagated by weak and lazy salespeople. About the Author.

Training 50

Training Price Hammer Customer Loyalty 50

Harvard Business Review

NOVEMBER 16, 2018

Promotions comprise a rich set of tools, and it’s no longer enough to just pull out a hammer every time there’s something that needs doing. But for major marketed promotions, that’s not always achievable or practical. How does response vary across tactics (discount depths and promotion structure)?

Retail 8

Retail Discount Apparel Price 8