Hammer Management Marketing Transportation 
Harvard Business Review
JANUARY 3, 2013
However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize.
Harvard Business Review
APRIL 11, 2014
Don't Drink Your Own Kool-Aid A Broken Place: The Spectacular Failure of the Start-Up that Was Going to Change the World Fast Company Better Place was the car-battery start-up that was going to revolutionize transportation until it didn''t. might similarly manage a delicate dance with the oceans.
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