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Voice of Experience: Lis Brown (Accenture)

First Friday Book Synopsis

Here is an excerpt from a profile of Lis Brown (Application Management Outsourcing Lead, Accenture) written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business.

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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

Outsourcing may appear as a less cost-effective solution, but it is likely to drive more satisfying outcomes than any automated or smart tech tool. Just as anybody can use a hammer, only trained professionals can build a house. Most small businesses rely on Google AdWords to create manageable online marketing campaigns.

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Change management and sales: influencing the buying decision path

Strategy Driven

some sort of change management to ensure that the new and the old work together. Bringing in something new into an existent system – whether it’s a purchase or an implementation – is a change management problem. A Buying Decision Is A Change Management Problem. A Buying Decision Is A Change Management Problem.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.”