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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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What Do You Need To Know As A First Time Business Owner?

Strategy Driven

For example, you need to be researching the market, constantly and extensively, whilst you continuously network with potential investors, walking into meetings with all the right facts and figures in your pocket. And if you can hammer home the use of your business in the current economy in only 30 seconds or less, the more’s the better!

Hammer 50
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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

And it’s about being able to maintain your authentic self in a situation of meaningful consequence – where your decisions affect others, sometimes on a grand scale and sometimes in very personal or dramatic ways. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

CEO 57