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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

And it’s about being able to maintain your authentic self in a situation of meaningful consequence – where your decisions affect others, sometimes on a grand scale and sometimes in very personal or dramatic ways. In my book, I recount an incident that took place at a famous, fast-growing technology company.

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