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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

The Public Relations Handbook is the book – the fifth edition of the version that premiered in 1967. These experts provided me with countless valuable recommendations, and their insights were particularly important in making this handbook reflective of the global nature of modern public relations.

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Why Purpose, Mission, Vision and Values Really Do Matter

Great Leadership By Dan

Action : Write an ambitious yet achievable position in your market or in your customers’ lives that recognizes your Purpose. Chris Griffiths , author of The Creative Thinking Handbook: Your Step-By-Step Guide To Problem Solving In Business , is founder and CEO of OpenGenius. What do we do? ? How do we do it? ? Whom do we do it for? ?

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Blogging on Business Update from Bob Morris (Week of 5/13/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Lean Practitioner’s Handbook Mark Eaton HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Weaving the Web: the Original Design and Ultimate Destiny of the World Wide Web Tim Berners-Lee Untapped […].

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Tracey Franklin on Building an Engine of Innovation Through Talent

HR Digest

There are a lot of well-established practices we can learn from externally but I’m all about creating things specifically for Moderna – even if that means we need to throw out the traditional leadership handbooks – and embrace non-linear methods of management – letting people be who they are and giving them the space to do amazing things.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

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Why Workplace Design Should Extend To The Home

The Horizons Tracker

Of course, this is not a new concept, with telecommuting existing as a concept back in the 1970s, but the availability of technology has made it increasingly feasible. Team meetings are shared on YouTube, with employees crowdsourcing the employee handbook collectively.

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Marketers Need to Think More Like Publishers

Harvard Business Review

Research by the Content Marketing Institute estimates that 90% of consumer marketers are investing in content. In order to succeed, marketers will have to learn to think like publishers. Marketers need to take the same approach. Most content marketers start with implementation ideas, such as social media or a video.