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Tough-Minded Ways to Innovate | In the CEO Afterlife

In the CEO Afterlife

Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. They unsettle the Organization. 3 Responses to Tough-Minded Ways to Innovate. Leadership.

CEO 133
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. You’d think executives from the same organization would offer the same responses. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Wouldn’t you expect more innovation? Marketers need to think about the rest of the organization as valuable members of the brand team.This is certainly the case at Apple and Nike. Main menu Home.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. While they played catch-up, we were already working on the next innovation. Secondly, he innovated with blockbuster products iMac and iPod. Human Resources. Usually, one or two “big” plays make the difference. Leadership.

CEO 201
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Navigator Newsletter #180

Chart Your Course

As the economy rebounds businesses are focusing on making their organizations better places to work. According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Do your employees feel their job gives them meaning and a purpose for working in your organization?

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Human Resources. Search My Site. Search for: Categories. Leadership.

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