Human Needs Innovation Marketing Motivation 
Leading Blog
MAY 16, 2020
Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. I NNOVATION has always been important.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.
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CO2
MAY 6, 2014
Innovation suffers. In today’s fast-paced market environment, the definition of insanity should probably read: doing the same thing over and over again and expecting the SAME results. The real secret lies in the deeply human need to direct our own lives, learn and create, and better ourselves and our world.
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.
Chart Your Course
AUGUST 14, 2012
By hiring the right people, they reduce turnover, training costs and insure their team of Zapponians stay motivated and passionate about what they do. According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. People have a basic human need to feel appreciated.
In the CEO Afterlife
JULY 24, 2011
by John • July 24, 2011 • Branding , Marketing • 3 Comments. I’m certain also, that on the emotional side, the concept has motivated brilliant creative people to find other breakthrough avenues of execution within the confines of the brand’s advertising tenets. Marketers operate in a dynamic world. Main menu Home.
Strategy Driven
JANUARY 17, 2014
However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. A business that invests in empathy devotes itself to understanding the emotional needs and motivations of its customers, and aligns itself to meet them.
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