Human Resources Leadership Marketing Marketing Strategy 
In the CEO Afterlife
DECEMBER 29, 2013
Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.
N2Growth Blog
JUNE 16, 2019
Twelve years after launching culture change consulting services, I am finally sitting down to write about six defining values of a leadership culture. No surprise that all six values rise and fall on leadership. Here are six leadership values that impact culture: Leadership Cares. Leadership Alignment.
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In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.
In the CEO Afterlife
NOVEMBER 2, 2014
Is this also the case in business leadership? Those who strive for this quality are known to study the art and the science of leadership presence. They take courses on public speaking, they learn how to stand out in group settings, they search out mentors and leadership coaches who help them engage, connect and influence others.
HR Digest
SEPTEMBER 17, 2022
Marketing manager: Marketing managers are responsible for creating and implementing marketing strategies for their organization — they work closely with salespeople, designers, and other departments to make sure that everyone has what they need to succeed at their jobs in management.
Great Leadership By Dan
FEBRUARY 21, 2013
reprinted with permission from DDI's Directions newsletter): Leadership is a craft. in your organization were as passionate about leadership. engineers, pilots, sales managers, marketers, teachers, and bankers. believe it’s because no one really sees leadership as a profession. at leadership as a chosen specialty.
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.
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