In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The means to that end is quickly slashing sku’s and product lines to reduce inventories. Sadly, most plans to improve sales and market share are based on doing a little more of the same and trying to do it better.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Leadership.

CEO 204

CEO Brand Brand Management Human Resources 204

N2Growth Blog

JUNE 16, 2019

Surveys were built for mass production, not carefully and strategically customized for unique cultures. I was already delivering strategic planning, sales and marketing strategy and leadership recruiting services, all of which helped grow organizations, but the culture cog was missing. LEADERSHIP ALIGNMENT.

Leadership 288

Leadership Survey Strategic Planning CEO 288

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Apple did this very well with its iPod ads, but of course that’s a product all about popular music.). Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Marketing is important. Product design is important. Human Resources.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. In the CEO Afterlife. Leadership.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Women on Business

JANUARY 11, 2011

While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

NOVEMBER 13, 2011

He’s making a living by following the 4 P’s of Marketing. His Product is entertainment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. You walk away with a smile. Worth 50 cents? Sure it is. This entrepreneur must be the wealthiest panhandler in Santa Barbara.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The brand surgery philosophy is one of treating products as patients who are no longer thriving, more likely dying from ill health. Human Resources.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MARCH 1, 2016

That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. five hundred employees became two hundred. Tough Sacrifice is the Secret to Success.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources. In the CEO Afterlife.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Strategy Driven

FEBRUARY 15, 2019

Not only for visual and promotional functions, but signs also give attention to your customers through directing them to your merchandises, as well as giving them information about when your store would have sales, new products, and promotions, just like what a human resource officer does.

Merchandising 51

Merchandising Human Resources Incentives Marketing Strategy 51

In the CEO Afterlife

FEBRUARY 4, 2015

Clout companies favor acquiring competitors, entering new product or service categories, and expanding into virgin geographies. In America, several specialist retailers who limit their product scope continue to thrive in an environment dominated by 5,000 Wal-Mart stores. . Stop Trying to Do More and More; Do Less, Better.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. Well quoted Mr. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. I also made no bones about defending market share at all costs against ‘non-strategic’ competitive aggression. Human Resources.

Price 100

Price CEO Brand Discount 100

Women on Business

JANUARY 15, 2011

So I’ve spent some time exploring best practices and considering what we should recommend in this market. If we believe our price is fair, and if we have a market for products and services at our prices, then discounting will only take us into a downward spiral. at www.strategiccoach.com.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

JULY 17, 2011

Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Some firms track new product launches, some measure employee engagement. Limit this to 4 or 5 existing traits and/or articulate the cultural goals that will inspire and engage the company’s human resource. Measure it.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Mired in the complexity of an unrelated product line, Campbell’s leaders keep plugging along trying to do more of the same, only better.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

MAY 23, 2011

And like Nike’s Just do it, this slogan unites the consumer with the athlete and the product. To better connect with the strategy, General Mills began featuring athletes on the box in 1958 and they’re still doing it. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site. Search for: Categories. Leadership.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site. Search for: Categories. Leadership.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. During that time, a company known as GS1 was formed under the auspices of regulating product bar codes.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

In the CEO Afterlife

AUGUST 5, 2015

At a time when they should ‘do less, better,’ they are frantically adding more products, line extending brands, and adding endless features to products and services. Several big brand marketers have fallen on their own swords in their effort to drive growth. Inquisitive marketers burrow for it and conceptualize it.

Brand 100

Brand Airlines Bottom-up Marketing 100

In the CEO Afterlife

JANUARY 22, 2015

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. To do that, you’ll need a brand strategy. One bad year caused by an expensive product recall is no reason to let him go.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

APRIL 5, 2016

The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on.

Teamwork 100

Teamwork Real Estate Mission Statement Merchandising 100

In the CEO Afterlife

FEBRUARY 26, 2012

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different. Nine steps to developing a social media plan Social media is not longer an option for entrepreneurs and.

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

MAY 6, 2012

These are the businesses whose products and services are having an impact across their industries and our culture. So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

MAY 1, 2012

Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. The leaders have track records of innovation success. These are the people who stimulate innovation and permeate the culture to every nook and cranny of the company. The organization reeks of pride.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

JULY 16, 2015

Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do. Giving up something of value for the sake of other considerations is the essence of strategic sacrifice.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

DECEMBER 31, 2011

My fascination isn’t my productivity; rather, it is the source of the idea. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week. But as the year closes, I realize that I’ve posted 54 blogs. ” Self-assessment is never easy.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JANUARY 14, 2015

Assume you are a CEO considering the tough strategic choice to discontinue some product lines to help focus your business. These are the sacrifices that rob you of sleep, sober your disposition, heighten your stress, and choke your patience on the little things in life.

Power 100

Power Brand Marketing Strategy 100

In the CEO Afterlife

MARCH 19, 2012

Web opportunities will expand one-to-on marketing, negating middle-men. Businesses that help them achieve a balance through relevant products and services will reap the commercial rewards. This quest for balance will also affect labor strategy. People will demand balanced lives.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

DECEMBER 29, 2013

There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. They’re bloggers, content curators, product raters, mobile app makers and technology experts.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. However, he did say that if Sony can’t deliver a great consumer experience on the product front, the brand will take a ding.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 168

Brand CEO Stage-Gate SWOT 168