Harvard Business Review

MAY 17, 2017

This helps to prove their identity, cutting down on fraud and creating market efficiencies. Just getting the costs of regulation and compliance down would open world markets and create wealth, but that doesn’t have to mean changing local regulations. The system currently serves a billion people.

Marketing 8

Marketing Technology Banking Efficiency 8

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

JUNE 22, 2018

For example, AirBnB would not be useful for travelers if there were no apartment-owners using the platform. Similarly, home-owners would not want to use AirBnB if travelers weren’t using it to find a place to stay. Having five different desktops with different operating systems, on the other hand, is clunky.

Competitive Advantage 8

Competitive Advantage Library Travel Long-term 8

Harvard Business Review

AUGUST 22, 2016

The Great Recession revealed one of the weakest links in Africa’s quest to build strong capital markets — bogus audited statements. After the fall of Lehman Brothers, the cascading dominoes spread around the world crippling markets and decimating companies.

Insurance 8

Insurance Incentives Quality Marketing 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Others lack the processes and operational capabilities to target them with personalized communications and experiences.

Short-term 9

Short-term Learning-by-Doing Participative Human Resources 9

Harvard Business Review

JANUARY 28, 2015

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. If it’s all about the operations then you lose sight of the customer. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JUNE 30, 2016

ZBB’s resurgence is further fueled by the uncertain markets hindering many companies’ efforts to attract fresh capital, as we see venture capital and private equity funds increasingly pushing ZBB on their portfolio companies, in the hope of securing a more rapid and profitable exit on their investments.

Zero Based Budgeting 8

Zero Based Budgeting Budgeting Supply Chain Company 8

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

NOVEMBER 14, 2017

This data could be harnessed to deliver sophisticated web services like matching up a customer’s food preferences with restaurant suggestions and meal discount coupons, or pairing travelers with bed-and-breakfast options in a city where they would be traveling — seemingly for free.

Content 8

Content Niche Marketing Discount Travel 8

Harvard Business Review

MAY 18, 2018

To infuse change agility into your culture, mid- and front-line leaders — who are closest to the markets, customers, and daily operations — need to be encouraged and incented to see opportunities in what they do every day. Seek out what’s not working: The old adage says that bad news doesn’t travel up.

Agility 13

Agility Shaw Learning-by-Doing Efficiency 13

Harvard Business Review

JUNE 17, 2014

That gives an Amazon competitor the perfect opportunity to get a toehold in a market Amazon currently dominates. Hotels and airlines live on bookings from online travel agencies. But in many online markets, a single platform dominates — often a result of network effects, technical standards, or returns to scale.

Airlines 8

Airlines Hotels Constraint Incentives 8

Harvard Business Review

JANUARY 13, 2014

T-Mobile is basking in the limelight courtesy of masterful marketing and an aggressive promotion launched last week. Since early last year, T-Mobile has spearheaded what I call a value war — as opposed to a price war — in the wireless market. wireless operators) customers will consider switching.

Price 8

Price Wireless Finance Airlines 8

Harvard Business Review

JANUARY 5, 2017

The media did exactly what it was designed to do, given the incentives that govern it. Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Bigger marketing budgets may not pay off. Thinking that way is tempting, but it misses the mark.

Media 9

Media Advertising Fixed Costs Content 9

Harvard Business Review

MARCH 24, 2016

Venture capitalists are head-over-heels in love with platform markets these days. Most of the so-called unicorns — startups achieving billion-dollar valuations — are platforms: markets that connects buyers, sellers, and others, with the platform standing between them. Platform markets have been around for centuries.

Venture Capitalist 8

Venture Capitalist Long-term Marketing Travel 8

Harvard Business Review

JULY 22, 2014

Giving up any form of revenue or market share at a large health system these days would be a courageous decision, but these health systems can make up the revenue (and more) by focusing on performing highly complex, specialized procedures—which often have the biggest of all profit margins—and building a national market for those procedures.

Health Care 8

Health Care Information Technology Learning-by-Doing Information 8

Harvard Business Review

MARCH 29, 2011

Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. In fact, we barely have a marketing budget at the corporate level. He smiled, extended a hand, and kissed both her cheeks. Palma Cay's first month," he said. I need help.".

Case Study 9

Case Study Hotels Price Decentralization 9

Harvard Business Review

JANUARY 6, 2015

.” Specific technical skills are getting increasingly easy to measure, so employers focus instead on assessing whether a candidate understands the context in which the business is operating, will be highly motivated on the job, and will get along with the rest of the team.

Software 8

Software Engineering Incentives CRM 8

Harvard Business Review

JUNE 29, 2017

Homogenized content, with far less diversity than an open market would support, was the result. ” The interference problem was the stated premise, but the object of regulators’ desire — and of the interests they loved (or feared) most — was control over wireless markets. And it traveled in your pocket.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Harvard Business Review

MARCH 31, 2016

Studying these successes and failures, we’ve identified half a dozen key reasons platforms fail, all of which boil down to managers’ misunderstanding of how platforms operate and compete. For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

DECEMBER 20, 2012

Here's a quick quiz: Have you ever tweeted your business-travel plans? A few tweets or Facebook comments about a work project can give a competitor valuable insight into a company's product plans, and travel information might suggest that marketers or salespeople are aiming at new clients or regions.

Company 8

Company Media Travel Tools 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. Just in the last month, Pennsylvania’s Public Utility Commission issued a cease-and-desist order on Lyft and Uber operations.

Business Model 8

Business Model Hotels Venture Capitalist Transportation 8

Harvard Business Review

FEBRUARY 5, 2015

It also rests on aligned and fair incentives. Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

JANUARY 14, 2015

However, these executives are often operating in a silent state of continual overwhelm, and the predictable consequence is disengagement. The company retained its experienced executives and their deep institutional and market knowledge. He had also suffered from weight gain brought on by continual travel and client work.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

MAY 2, 2011

They must be supported by incentives, different processes, training, and often changes in how adjacent activities are carried out (as tools rarely sit in isolation). To modify the Peter Drucker quote, "Culture eats tools for breakfast" — if you don't understand the culture you're operating in, creating change will be an uphill battle.

Metrics 12

Metrics Education Software Tools 12

Harvard Business Review

DECEMBER 20, 2016

I also know all too well that, like all strategies, superconsumer strategies can be hard to implement, because of internal processes, misaligned incentives, and organizational structures that are difficult to navigate. The key is to look beyond just the obvious places like marketing. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JULY 27, 2015

If you’re getting breached, there’s an incentive to talk about it as being an attack as opposed to a mistake. So what you see is that criminals are going after health records because on the black market they can probably sell a health record of a person for about $50. And then finally, Board-level involvement.

Health Care 8

Health Care Hedge Banking Training 8

Harvard Business Review

APRIL 6, 2016

These cases clearly point to the importance of understanding how platform-employers operate, and how work is structured within semi-automated, algorithmic management systems. Aside from surge messaging, Uber also nudges offline drivers to work at certain times or in certain locations through various incentives and messaging.

Management 8

Management Price Disaggregation System 8