Harvard Business Review

OCTOBER 14, 2013

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. democratized communication technologies like Skype) and more physical touch points (e.g.

Marketing 8

Marketing Strategy Metrics Incentives 8

Harvard Business Review

DECEMBER 14, 2016

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. Technology is making it easier to connect with rural consumers in so-called media dark areas. The market potential is significant: 4.5 By its sheer size, it has huge potential.

Marketing 8

Marketing Brand Cost Retail 8

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

SEPTEMBER 16, 2016

In corporate travel, extending a business trip for personal purposes is known as “bleisure,” an awkward term that’s only saving grace is that it’s less awful than the alternative, “bizcation.” To this end, we analyzed 29 million business trips booked by Carlson Wagonlit Travel (CWT) between 2011 and 2015.

Travel 8

Travel Short-term Analysis Long-term 8

Harvard Business Review

NOVEMBER 14, 2017

Now the rise of digital technologies has added a third construct: data equity. Before the rise of digital technologies, customer data was worthless to consumers. As customer-targeting technologies initially evolved through online ads and matching search algorithms, companies began to realize the full value of this information.

Content 8

Content Niche Marketing Discount Travel 8

Harvard Business Review

JUNE 23, 2017

First, a wide range of new technologies and data analytics allow tracking who and what is changing, making it possible to establish individualized targets, remedies, and incentives. Altogether, the model is employed in 15 markets, impacting over 5.5 What makes prevention today different from past efforts (e.g., million people.

Insurance 8

Insurance Company Competitive Advantage Porter 8

Harvard Business Review

JUNE 22, 2018

For example, AirBnB would not be useful for travelers if there were no apartment-owners using the platform. Similarly, home-owners would not want to use AirBnB if travelers weren’t using it to find a place to stay. Who would ever desert the Microsoft ecosystem and not use Word and Excel?

Competitive Advantage 8

Competitive Advantage Library Travel Long-term 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Take a customer–life cycle approach.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Short-term 9

Short-term Learning-by-Doing Participative Human Resources 9

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

JANUARY 26, 2017

Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. And hiring the right candidates also becomes a problem, especially as new buying processes, driven by online technologies, reshape selling tasks.

Execution 8

Execution Cost Telecommunications CRM 8

Harvard Business Review

SEPTEMBER 17, 2015

The best answers are frequently unearthed by looking at differences in performance, sales activity, and market potential across different pieces of the business — certain customer segments, selected products within a broad portfolio, or specific groups of salespeople. Sales per territory averaged $1.2 million in both groups.

Outsourcing 8

Outsourcing How To Maturity Productivity 8

Harvard Business Review

MAY 3, 2013

Big Data is what enables banks to predict credit card fraud by analyzing billions of transactions, marketers to understand customer sentiment by analyzing millions of interactions on social media, and retailers to target promotions and offers by analyzing millions of purchases. Information & technology Marketing Social media'

Power 8

Power Health Care Information Technology Loyalty 8

Harvard Business Review

JULY 22, 2014

Giving up any form of revenue or market share at a large health system these days would be a courageous decision, but these health systems can make up the revenue (and more) by focusing on performing highly complex, specialized procedures—which often have the biggest of all profit margins—and building a national market for those procedures.

Health Care 8

Health Care Information Technology Learning-by-Doing Information 8

Harvard Business Review

OCTOBER 9, 2017

But now that these incentives have become expected by customers, retailers have had to resort to price promotions only — and these only produce a race to bottom to see who can offer the lowest price which is neither sustainable or profitable. According to Fortune, Kevin Logan, U.S.

Retail 8

Retail Supply Chain Price Bottom-up 8

Harvard Business Review

JUNE 29, 2017

Regulators would now decide how spectrum would be used, what technologies were permissible, and approve — or reject — the wireless services, networks, applications, and business models that might be introduced. That might seem like a good thing — using new technology to engage the public in ideological debate.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. This is particularly unfortunate since the incentives of city governments and sharing economy firms are often aligned.

Business Model 8

Business Model Hotels Venture Capitalist Transportation 8

Harvard Business Review

JANUARY 5, 2017

The media did exactly what it was designed to do, given the incentives that govern it. Political campaigns are marketing campaigns, messages aimed at selling a product. Media companies are experiencing an extreme form of competition that comes with digital technologies: Everyone is a media company today.

Media 9

Media Advertising Fixed Costs Content 9

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions. But by early 2015 they stopped accepting new submissions to their open market and discontinued their API support for external developers. Failure to launch the right side.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

DECEMBER 20, 2012

Social-media technologies offer plenty of ways for your company to gain valuable insights about your customers and industry — see our previous blog post. But social technologies open new channels that permit snooping on an unprecedented scale. Here's a quick quiz: Have you ever tweeted your business-travel plans?

Company 8

Company Media Travel Tools 8

Harvard Business Review

JANUARY 28, 2015

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. It is the same card he used to buy the plane ticket and book the hotel.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

OCTOBER 2, 2012

Despite tending to underperform their upmarket competitors, disruptive innovations tend o make complex, expensive technology cheaper or more accessible to customers (think PCs vs. Minicomputers or Salesforce.com vs. Oracle). Or in simpler terms, they were the types of innovations that reject the existing basis of competition in an industry.

Disruptive Innovation 8

Disruptive Innovation Advertising Innovation Long-term 8

Harvard Business Review

AUGUST 28, 2013

That may be a powerful incentive for better behavior. Airbnb, the pioneering travel renting/share company, similarly encourages renters to rate guests and guests to rate renters. Insurance companies increasingly use clever technologies to segment their customers. That should make you at least a little self-conscious.

Media 8

Media Hotels Reputation Price 8

Harvard Business Review

DECEMBER 20, 2016

I also know all too well that, like all strategies, superconsumer strategies can be hard to implement, because of internal processes, misaligned incentives, and organizational structures that are difficult to navigate. The key is to look beyond just the obvious places like marketing. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

APRIL 6, 2016

Uber Technologies , a pending class-action lawsuit by Uber drivers in California, which alleges that drivers are misclassified as independent contractors. Aside from surge messaging, Uber also nudges offline drivers to work at certain times or in certain locations through various incentives and messaging. The first is O’Connor v.

Management 8

Management Price Disaggregation System 8

Harvard Business Review

JULY 27, 2015

If you’re getting breached, there’s an incentive to talk about it as being an attack as opposed to a mistake. So what you see is that criminals are going after health records because on the black market they can probably sell a health record of a person for about $50. And then finally, Board-level involvement.

Health Care 8

Health Care Hedge Banking Training 8