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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

Leaders in various industries, such as telecommunications and sports, often employ these narratives to create a compelling story of overcoming adversity and achieving success against the odds. However, Apple’s commitment to innovation and its collective underdog identity revolutionized the way people interact with technology.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

The consumer packaged goods industry, at one time the mecca of marketers, has long given way to the goods and services of the exciting information age. Airlines, cable providers, telecommunication firms, and credit card companies promise customer service every day. Marketing is the creator and curator of that disparity. Few deliver it.

Marketing 257
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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards.

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Why Germany Dominates the U.S. in Innovation

Harvard Business Review

Reading the headlines, you might think that the most urgent question about national success in innovation and growth is whether the U.S. Germany does a better job on innovation in areas as diverse as sustainable energy systems, molecular biotech, lasers, and experimental software engineering. or China should get the gold medal.

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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

To give a couple of examples: in the more classic, regulated utilities industries such as electricity, gas, water, telecommunications, regulations on pricing or on competition can have immediate impact on value. More recently we’re seeing this across a range of broader industries.

Company 50
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Priorities for Jumpstarting the U.S. Industrial Economy

Harvard Business Review

Retooled industrial-age machinery sits alongside robotic-manufacturing equipment. Steel did in an earlier era of manufacturing, Aquion and innovative firms like it are spearheading economic and employment growth across the country. Aquion is a modern success story for American industry. But just as U.S. They employ 12.3

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Reverse Innovation at Davos

Harvard Business Review

I was a panelist on a session on Reverse Innovation during the recently concluded World Economic Forum at Davos. The conventional wisdom is that innovations originate in rich countries and the resulting products are sold horizontally in other developed countries and then sent downhill to developing countries. Not really.