Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

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Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

SEPTEMBER 24, 2013

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

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Company Levitt Succession Agility 8

Harvard Business Review

OCTOBER 16, 2012

And like the rest of the media world, we rely on the metrics of our industry. There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". We are also, of course, a business.

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Levitt Porter Management Metrics 8

Harvard Business Review

JUNE 14, 2017

Like any number of industries, healthcare is being transformed by the explosion of low-cost data. And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. Their business models are at serious risk of failure in the next three to five years. demographics.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9

Harvard Business Review

JUNE 1, 2011

No, not World War II, but rather the introduction of the first mass market paperback. And that's a good thing: the industrial organization of publishing is not sacrosanct. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Shock absorbed. Certainly not.

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Levitt Mass Marketing Simon eBook 13

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. Top managers in disrupted industries increasingly find this question less rhetorical than newly fundamental.

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders?

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

MAY 19, 2015

Edison’s insight provides a useful frame for viewing Tesla’s splashy launch of Tesla Energy and its battery systems — Powerwall for residential use and Powerpack for commercial, industrial, and utility customers. Will it be transformational? The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

AUGUST 22, 2016

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

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Levitt Marketing Transportation Industry 8

Harvard Business Review

APRIL 26, 2016

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling.

Education 8

Education Levitt Retail Training 8

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

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Price Strategy Discount Levitt 50

Harvard Business Review

OCTOBER 3, 2011

The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market. To understand why Apple's crazy culture is so important, it's necessary to revisit two of marketing's most important contributions. good terms and conditions, excellent delivery).

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Levitt Succession Wireless Franchising 14

Harvard Business Review

JANUARY 26, 2015

State satisfaction mattered more than market disruption. Your most important customers may not be the people who buy your products but the ones who regulate your company and industry. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” The unhappy innovation inference? ” has emerged.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8