N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. Blockchain, machine learning, artificial intelligence, augmented reality, 3D printing, and robotics are among the most important technologies of today’s rapidly changing world.

Technology 240

Technology Innovation Levitt Supply Chain 240

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” As you learn, keep asking yourself “What are the implications for my career, my industry and my life?” An example: the experts in key card computing were displaced by new technology.)

Learning-by-Doing 56

Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.

Levitt 11

Levitt Marketing Library Maturity 11

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” There has been probably no company that’s transcended as many technology cycles as IBM. Jennifer Maravillas for HBR.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Top managers in disrupted industries increasingly find this question less rhetorical than newly fundamental. ” or my “Who do you want your customers to become?”

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

MAY 19, 2015

Edison’s insight provides a useful frame for viewing Tesla’s splashy launch of Tesla Energy and its battery systems — Powerwall for residential use and Powerpack for commercial, industrial, and utility customers. Will it be transformational? The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

JUNE 14, 2017

Like any number of industries, healthcare is being transformed by the explosion of low-cost data. The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” But we believe it’s the only option.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9