Why the Remain Campaign’s Persuasion Strategy Backfired
Harvard Business Review
JUNE 24, 2016
Steve Martin, director at Influence at Work in London and best-selling author of several books on persuasion, spoke with HBR about the ways in which the Remain advocates’ message failed to get through, or even backfired. Danny Kahneman said that clearly. The markets are tanking. Not only a focus but the focus.
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