Harvard Business Review

JANUARY 6, 2014

A number of people noted that Nobel prize-winner Daniel Kahneman’s work, nicely summarized in his 2011 book Thinking Fast and Slow , influenced their thinking a great deal. .” This is true, and what’s amazing is that these are exactly the conditions under which algorithms do better than people. Why is this?

Kahneman 8

Kahneman Information Technology Environment Learning-by-Doing 8

Harvard Business Review

MARCH 31, 2014

Should we bring product A or B to market? Which marketing strategy should we use? ” The first step, then, is to use a checklist to minimize decision biases, much like the one suggested by Kahneman. In this case, you have to change your expectation, not your marketing strategy. Why is that?

Kahneman 9

Kahneman Skills How To Marketing Strategy 9

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 14

Kahneman Tversky Company Innovation 14

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

NOVEMBER 9, 2015

But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do. The New Tools of Marketing. So what can marketers do about it? We’d love to hear more from marketers. We have hard evidence to back this statement.

Productivity 8

Productivity Products Hotels Kahneman 8

Harvard Business Review

JULY 9, 2014

Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith.

Ethics 8

Ethics Zimbardo Explicit Knowledge Kahneman 8

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

CAPM 8

CAPM Discount Price Finance 8