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Publishing's 169 Years of Disruption, Told in Six Freakouts

Harvard Business Review

They were distributed through newspapers and magazines! Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business.

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