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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
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The Center for Leadership Studies Named to Training Industry Top 20 Leadership Training Companies List for the 9th Year in a Row

The Center For Leadership Studies

. — April 11, 2024 — Training Industry today announced its selections for the 2024 Top Training Companies lists for the Leadership Training sector of the corporate learning and development (L&D) market. Industry visibility, innovation and impact in the leadership training market. Client and customer representation.

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Stop Numerator Thinking: Innovating Your Service Experience

Lead Change Blog

Units that use numerator thinking are often the recipient of greater investment, added staff, and expanded resources. Then there are the business developers forever in pursuit of new products and new markets. They apply resourcefulness to the rational and originality to objectivity. They cultivate, grow, innovate and invest.

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The Center for Leadership Studies Named to Training Industry Top 20 Leadership Training Companies List for the 8th Year in a Row

The Center For Leadership Studies

. — April 6, 2023 — Training Industry today announced its selections for the 2023 Top Training Companies lists for the Leadership Training sector of the corporate learning and development (L&D) market. Industry visibility, innovation and impact in the leadership training market. Client and customer representation.

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Tough-Minded Ways to Innovate | In the CEO Afterlife

In the CEO Afterlife

Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. The best backdrop for spurring innovation is knowledge – knowing the business cold. Leadership.

CEO 133
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Michael Fraccaro, CHRO at Mastercard, on the value of business resource groups

HR Digest

In an interview with The HR Digest, Michael Fraccaro, Chief Human Resources Officer at Mastercard, explains the importance of business resource groups and the vital role it plays to deliver real business results. It can help them innovate. One of the ways we bring this to life is through our Business Resource Groups (BRGs).

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242