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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. This is emphasized by the fact that only 12% of respondents reported to having achieved an outstanding result using innovative dissemination channels.”

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When disruption increases imbalance, what can you do?

Mike Cardus

You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. As you check-in with your management, you are reflecting the priorities to them.

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Managing Board Relations | N2Growth Blog

N2Growth Blog

In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.

Blog 334
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GC21: Gamifying Consumerism at Healthcare University | with Clayton Nicholas

Engaging Leader

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].

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Customer Experience Management | N2Growth Blog

N2Growth Blog

Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc.,

Blog 304
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271