The Horizons Tracker

NOVEMBER 30, 2020

While newspaper headlines have examined the travails of the tourism industry and the impact reductions in business travel is having on the sector, they are not the only group for whom travel restrictions have had a profound impact. There is also a shift underway in our attitude towards tourism.

Tourism 142

Tourism Travel Short-term GDP 142

Strategy Driven

JUNE 22, 2018

When your operational and back office processes are aligned you work efficiently and productively. By adapting your marketing strategy, you will be able to target new audiences for your products and services. Let’s look at the niche markets that you can tap into boost your business’s growth and profitability: Seniors.

Audience 50

Audience Niche Marketing How To Marketing Strategy 50

Harvard Business Review

FEBRUARY 17, 2016

Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. This kind of innovation is almost a textbook example of frugal innovation. Yet, over 5 billion people worldwide don’t have internet access.

Cost 8

Cost Globalization Innovation Banking 8

Harvard Business Review

MAY 27, 2016

Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.

Airlines 15

Airlines Travel Industry Disruptive Innovation 15

Harvard Business Review

JANUARY 11, 2013

When presented with a surprising idea, smart organizations will bravely listen, because what comes next might just be game-changing innovation. On a recent trip, he briefed me on his business plan and on the school's operations with the maturity and confidence of a seasoned entrepreneur.

Microfinance 13

Microfinance Rogers Tourism Engineering 13

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,

Tourism 15

Tourism Technology Content Fashion 15

Harvard Business Review

NOVEMBER 15, 2013

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

Entrepreneur 15

Entrepreneur Proposal Stage-Gate Disruptive Innovation 15