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What an Economist Brings to a Business Strategy

Harvard Business Review

Priceline introduced the “conditional price offer,” an economic notion developed by the company’s founder, Jay Walker, who put his undergraduate economics training to good use to form a company that has revolutionized travel. Admittedly, better pricing of options has been a mixed blessing.

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Make Serendipity Work for You

Harvard Business Review

For more on the curious history of the word "serendipity," dip into The Travels and Adventures of Serendipity by Robert K. Merton and Elinor Barber.). So how might serendipity help us refine our understanding of innovation? Innovation is as much about looking at the past as it is about anticipating the future.

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