Innovation Merton Training Travel 
Harvard Business Review
SEPTEMBER 29, 2014
Priceline introduced the “conditional price offer,” an economic notion developed by the company’s founder, Jay Walker, who put his undergraduate economics training to good use to form a company that has revolutionized travel. Admittedly, better pricing of options has been a mixed blessing.
Harvard Business Review
FEBRUARY 25, 2011
One fine day, he wrote, three princes from Serendip (modern-day Sri Lanka ) were sent by their father on a prolonged journey to acquire practical experience as part of their training. For more on the curious history of the word "serendipity," dip into The Travels and Adventures of Serendipity by Robert K. Merton and Elinor Barber.).
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