The Horizons Tracker
MARCH 14, 2023
In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. This is emphasized by the fact that only 12% of respondents reported to having achieved an outstanding result using innovative dissemination channels.”
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
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leaderCommunicator
JANUARY 24, 2020
This Week's Round-Up of Leadership and Communication Blogs: 6 Ways to Enhance Innovation Through Internal Communication By Alejandro Formanchuk ( @formanchuk via @InstituteForPR ), Institute for Public Relations Here are six concrete actions that internal communicators can propose to enhance innovation.
N2Growth Blog
JANUARY 13, 2011
As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.
Lead Change Blog
MARCH 8, 2017
A well-designed, user-friendly website is an important part of marketing and fundraising for your nonprofit organization. Whether your campaigns take place online, offline or a blend of both, donors often check out an organization’s website before making a gift. Your domain name is free advertising for your organization.
Mike Cardus
APRIL 5, 2020
You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. You, or your organization, have defined its 2 to 4 priorities to focus on during this time.
The Horizons Tracker
MARCH 5, 2020
Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be.
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