Remove Leadership Remove Loyalty Remove ROI Remove Technology
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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. If Bezos measured the ROI at Amazon in the first five years, he would have quit.

ROI 66
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Your People are the Hard, not the Soft Side, of Change

Great Leadership By Dan

If you do, you’ll build tremendous loyalty, trust, and engagement, which is priceless. As coaches, our work with leaders includes focusing on the human side, which helps leaders reap the ROI of their business or smart investment. When the new system arrives, with much more modern technology, Bob may feel a bit threatened.

ROI 179
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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

  Wally Bock, Three Star Leadership Blog : Breaking News: Introverts can be Great Leaders - When you think of a stereotypical leader the vision of a charming, charismatic, and outgoing individual likely comes to mind - the kind of person who could strike up a conversation with a doorknob and inspire it to his or her viewpoint.

Blog 140
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What Great Companies Know About Culture

Harvard Business Review

Among the top performers on the 2011 World's Best Multinational Companies list are culturally-strong technology companies such as Microsoft, NetApp, SAS, and Google. Competitiveness, customer loyalty, innovation, and productivity — while critical to daily operations — trailed behind with each under 20 percent.

Company 16
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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50
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Keeping Human Stories at the Center of Health Care

Harvard Business Review

With all the recent advances in technology, there is no doubt the health care industry as a whole gets an “A” in science. The tradeoff, however, is that we’ve become so focused on using the technology (as this HBR article points out) that we spend far less time listening to individual human stories. Insight Center.

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How One CMO Revamped Her Role

Harvard Business Review

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

CFO 8