Measuring the ROI of social media? There’s a laugh, and a joke.
Strategy Driven
APRIL 9, 2012
I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. If Bezos measured the ROI at Amazon in the first five years, he would have quit.
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