Remove Leadership Remove Management Remove Marketing Remove Mauborgne
article thumbnail

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W.

article thumbnail

How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Chan Kim and Renee Mauborgne. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on. Chan Kim and Renee Mauborgne W. But it can also be generated without science or technology-drive innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

Leadership is about influencing people in a specific direction, but sometimes that direction needs to change. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). When I picked up Blue Ocean Strategy by W.

article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

article thumbnail

Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions. Comic Relief, by contrast, eliminated all of these.

article thumbnail

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

We all need to learn from Jack by dropping the politically correct approach to leadership by just doing the right thing. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.

Blog 353