Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198

Media Press Release Discount PR 198

Lead Change Blog

DECEMBER 7, 2015

Welcome to the December 2015 edition of the Leadership Development Carnival! For our December edition, we took a page out of last December’s Carnival of HR post and asked about books you have read which have made a difference in your leadership journey. Susan Mazza of Random Acts Of Leadership submitted Living a Life of Significance.

Leadership Development 150

Leadership Development Development Leadership Open-book 150

N2Growth Blog

JANUARY 23, 2018

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital transformation starts at a strategic level with leadership being committed to change. Advisory Services Focused on Leadership Training & Organization.

Innovation 210

Innovation Strategy Competitive Advantage Incubator 210

Strategy Driven

JANUARY 17, 2014

Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. The Need for Caring Relationships.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

JUNE 24, 2013

It’s almost social media. It’s BUSINESS social media. Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. Relate Articles: How to make sales calls on social media.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

NOVEMBER 9, 2022

The marketplace has become more digital and social media is now where most buyers (especially millennials) are doing research. Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Also, it may be helpful if you can provide financing solutions to the buyer.

Dunning 122

Dunning Supply Chain CPA Compliance 122

Strategy Driven

JUNE 17, 2013

MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. Long before social media, or as I prefer to refer to it business social media, my marketing mantra was the hallmark of my sales success. Especially in social media.

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

JULY 1, 2013

It’s almost social media. It’s BUSINESS social media. Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. Relate Articles: How to make sales calls on social media.

Media 50

Media Seminar Follow-up Customer Loyalty 50

N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

Media 407

Media Influence Blog Real Estate 407

Thin Difference

JUNE 29, 2019

The ROI of learning is clear when you realize that companies who invest in recurrent, intentional employee training yield 24 percent more of a profit margin than companies who overlook this resource, according to the Association for Talent Development. How will you talk about it in marketing?

Education 92

Education Seminar How To Handbook 92

Sales Wolf Blog

JANUARY 10, 2011

 Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011. Erin Schreyer, Authentic Leadership : Could 2011 be the Year of The Incredibles?  Last week I paused for a moment to look back at the year that was 2010.

Blog 200

Blog Ingham Human Capital Human Resources 200

Sales Wolf Blog

JULY 6, 2010

David Deal, Superhype : When a Superstar Leaves Your Company - David Deal, the VP of Marketing for Razorfish, has a great post responding to his organization's recent loss of social media guru Shiv Singh and how a company should react when it loses a widely acclaimed thought leader.

Blog 140

Blog Taylorism Taylor Human Resources 140

Strategy Driven

APRIL 29, 2013

Your LinkedIn profile is one more social media image. I hired Joe Soto at One Social Media to help me with the keywords, layout, and what to include on my profile page. Allocate 30-60 minutes a day to utilize this vital business social media asset. increase their interactive marketing ROI. It must be working.

ROI 50

ROI Customer Loyalty Media Seminar 50

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 11

Creativity Marketing Agility Budgeting 11

HR Digest

SEPTEMBER 27, 2023

Why are leadership training programs the need of the hour for transitioning managers? If you were looking for a sign that leadership training and development opportunities are highly beneficial for your organization, you have impinged at the right juncture.

Training 117

Training ROI Leadership Budgeting 117

Strategy Driven

DECEMBER 29, 2010

I call this ‘managing yourself smart,’ and here are some guidelines to help navigate social media. Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Inspire and motivate.

Guidelines 62

Guidelines Management Media Newsletter 62

Terry Starbucker

JANUARY 24, 2010

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full 5 Things Every Business Leader Should Know About Social Media by Starbucker on January 24, 2010 It’s the new elephant in the room. Social Media has certainly hit a state of pervasiveness, so you better do something.

Media 305

Media Sharpe Learning-by-Doing Blog 305

Strategy Driven

APRIL 2, 2012

Educate employees to make them better people BEFORE you throw them into the market. Business social media. How to market yourself so that others will call you first. Luckily in sales, ROI is the easiest part. Positive attitude, followed by the five parts of belief, and classes on achievement and listening.

Education 50

Education Training ROI Loyalty 50

Harvard Business Review

DECEMBER 6, 2013

It’s becoming commonplace for consumer companies to listen to what their customers are saying on social media, but the big question is: What do they do with the results? In a lot of cases, managers merely circulate them within the marketing department—after marking them with a prominent “FWIW.”. Think about “impact” and not just ROI.

Media 8

Media Brand ROI Analysis 8

Strategy Driven

JANUARY 26, 2011

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.

Media 73

Media Learning-by-Doing Open-book Company 73

Harvard Business Review

JANUARY 23, 2013

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. That doesn't mean doing less overall or abandoning new media. Nor should they.

Media 9

Media First-mover Advantage Early Adopters ROI 9

Strategy Driven

DECEMBER 8, 2010

But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. But something happened during this same seven-year span that is about to dramatically shift this lopsided picture – the rise of social media. That’s right.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Strategy Driven

DECEMBER 22, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! For some reason, many people seem to think that using social media gives them a pass to leave manners and etiquette behind.

Media 69

Media Learning-by-Doing Newsletter Blog 69

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic.

Media 50

Media Follow-up Software Newsletter 50

N2Growth Blog

OCTOBER 6, 2010

Never confuse power with leadership. It was full of trite cliches and worn out leadership rhetoric. Leaders get too caught up in trivial things and don’t pay enough attention to leadership development. The lack of leadership development in most organizations is tragic. Double your ratio of questions to statements.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

CIO 8

CIO Marketing CRM Information Technology 8

HR Digest

MAY 14, 2024

Succession Planning : Preparing for future leadership needs to ensure long-term stability. Vision, Strategy, and Leadership Vision and Values : Establish clear business visions and values to steer HCM efforts. Strategic Implementation : Apply strategies at various organizational levels to enhance human capital ROI.

Human Capital 52

Human Capital Management Technology Efficiency 52

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

MARCH 17, 2011

They simply cannot answer it because it's way too early to know what the ROI will be. They will try hard to extrapolate numbers from market trends and past experience, rather than thinking about customers, good ideas, and new paradigms. This question scares innovation team and forces them to tell lies. Are you meeting your milestones?"

Innovation 15

Innovation Committee Market Segmentation ROI 15

Rajesh Setty

DECEMBER 4, 2008

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. They go all the way to social media.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

AUGUST 15, 2013

Even after more than 20 years of implementations, a study by Panorama shows that 53% of ERP projects still run over budget, 61% take longer to complete than anticipated, and more than 27% fail to produce the positive ROI expected. These and other IT-related problems aren''t rooted in technology but in leadership failings.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Without support from leadership, your AI transformation might not succeed.

Survey 10

Survey Execution First-mover Advantage Technology 10

Harvard Business Review

AUGUST 11, 2015

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. Let’s say that in the room there is a marketer who tells me the brand is not visible enough.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

APRIL 26, 2013

A year ago I decided to become an active content creator and social media contributor. Maintaining a lively, close-to-real-time presence on any media outlet is not for the faint of heart. I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive.

Media 8

Media Examples Advertorial Brand 8