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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share.

Marketing 260
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Leadership at its Peak: How Board Advisor Coaching Shapes Success

N2Growth Blog

They understand the unique pressures and demands of leadership positions and can provide tailored guidance to help executives develop the skills and competencies needed to succeed. Effective Strategies for Implementing Board Advisor Coaching Board advisor coaching is a critical component of the leadership development process in organizations.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. A challenger strategy.

Brand 287
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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

Flexibility and productivity The UK is facing an urgent requirement for rapid upskilling to meet the needs of the economy and address skills mismatches at all levels. This focus on short-term challenges neglects the development of essential management and leadership skills. Apprenticeship Levy 2.0

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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

Flexibility and productivity The UK is facing an urgent requirement for rapid upskilling to meet the needs of the economy and address skills mismatches at all levels. This focus on short-term challenges neglects the development of essential management and leadership skills. Apprenticeship Levy 2.0

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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. At the same time, they continue to appreciate the advantages of the shopping experience and the immediacy provided by the various retail environments. The latter is perhaps more critical.

Trends 368
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Become a Brand Renegade

Leading Blog

We updated health and safety procedures, employed technology to streamline billing and appointment scheduling, digitized our designs, added retail elements, and provided respectable wages for our artists and employees to let them know their importance to the business. Here are some additional ways that we elevated our brand above the fray.

Brand 289