CEOs Must Model the Behavior for Creating Societal Value
Harvard Business Review
SEPTEMBER 26, 2011
CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. He changed "Market Total Shareholder Return" (M-TSR)" to "Operating Total Shareholder Return (O-TSR)."
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