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Social Responsibility vs Marketing: The corporate struggle to do both

CEO Insider

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. The post Social Responsibility vs Marketing: The corporate struggle to do both appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021.

Marketing 122
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How to empower your people to become your greatest risk management asset

CEO Insider

After all, your employees touch every aspect of your business; from day-to-day operations, engaging with customers, utilising technology, creating your processes and policies, to making decisions and taking action (or inaction) that affects your business daily. Copyright The CEOWORLD magazine Limited 2021. Harnessing […].

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100
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Leading by Cause

Lead Change Blog

In their CFO Magazine piece, “ How An Obsession with Metrics Is Killing Your Company ”, authors Alexander Van Caeneghem and Jean-Marie Bequevort , write, “The quest for financial performance and the pressure to measure can corrode organizational cultures, narrow the focus of leadership, reduce intrinsic motivation, and support unethical behavior.

P&L 220
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A Practical Approach to Managing Workforce During COVID-19

HR Digest

A structured strategy for managing workforce can bring consistency into overall operations during today’s challenging times by putting people first. At the heart of any organization’s talent management strategy is headcount planning to ensure that it has the right number of talent with the right skills. Use of tools.

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Succession Planning: Not Just for Older Leaders

N2Growth Blog

billion as of March 2013 (per Forbes Magazine.) We know the PC market is in a free fall and we know the financials of the company ad nauseum, but what about the brainpower, ingenuity and creativity that is needed to steer this behemoth in the right direction? Yes, Michael Dell is an icon of the stature of Steve Jobs and Bill Gates.

Planning 382
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7 Considerations When Opening An Auto Repair Shop

Strategy Driven

Additionally, it’s important to find out what permits or licenses you need in order to operate a business in the region. Understanding the local market can give you a better idea of the types of services and pricing that you should offer. Additionally, it’s important to stay competitive in your market.