CEO Blog

DECEMBER 27, 2010

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. It inspires me to remain active in Social Media. Sometime the Time Management Guy in me questions if it is a good use of time. Al Ries is one of my brand heros. Marketing cannot fix a bad product.

Brand 189

Brand Blog CEO Ries 189

Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". Sales volume.

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

APRIL 2, 2013

Every business-to-business CEO and CMO I've met — most of whom came of age prior to the social media era — is trying to understand how to leverage social media to grow their business. They have marketing departments retaining outside social media consultants. They want to understand Twitter.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

OCTOBER 30, 2017

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. During Immelt’s tenure, GE’s stock market value fell by about half.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. And what lessons can be applied to the early decisions you make as a start-up? How did Akamai do it? Founding Akamai.

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” ” A brand is not something you manage over time.

Brand 8

Brand Airlines Health Care Trout 8

Ask Atma

MAY 5, 2012

Management 3.0 – a psychological shift. In my management 3.0 In this article, my description of management 3.0 for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. What about doing market research?”

Business Model 93

Business Model Ries Agility Entrepreneur 93