CEO Blog

DECEMBER 27, 2010

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. It inspires me to remain active in Social Media. Al Ries is one of my brand heros. Wikibrands talks about the impact of social media on this positioning. Marketing cannot fix a bad product.

Brand 189

Brand Blog CEO Ries 189

Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". Sales volume.

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

APRIL 2, 2013

Every business-to-business CEO and CMO I've met — most of whom came of age prior to the social media era — is trying to understand how to leverage social media to grow their business. They have marketing departments retaining outside social media consultants. They want to understand Twitter.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. And what lessons can be applied to the early decisions you make as a start-up? Scaling Akamai — Part 1: A Little Fat.

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8