Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". Sales volume.

Metrics 17

Metrics Media Ries Reference 17

Harvard Business Review

OCTOBER 30, 2017

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. Innovation at GE was on a roll. He doubled GE’s investment in R&D.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand innovators tend to create different kinds of relationships.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. For that reason, the "Lean" mentality is one of the most powerful tools in the innovator''s arsenal — in startups and mature corporations alike. One of these young entrepreneurs in particular stood out.

Company 8

Company Ries Maturity Innovation 8

Ask Atma

MAY 5, 2012

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. What about doing market research?” process, some market research can still be done during the idea development stage. In this article, my description of management 3.0

Business Model 93

Business Model Ries Agility Entrepreneur 93