Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 8

Marketing Brand Advertorial Advertising 8

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A brand started out as an identifying mark.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. And what lessons can be applied to the early decisions you make as a start-up? Scaling Akamai — Part 1: A Little Fat.

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

OCTOBER 30, 2017

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. So is John Rice, the head of global operations, along with CFO Jeffrey Bornstein.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 8

Company Ries Maturity Innovation 8