Making Your Products Accessible to Underserved Markets
Harvard Business Review
OCTOBER 13, 2023
Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.
Let's personalize your content