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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. and a development manager at Oracle Corp.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC. His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […].

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC. His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies.

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How to grow sales on a downsized marketing budget

Strategy Driven

But with advances in technology, today it’s possible to get it done in days, not months or years, and take immediate action on the insights to boost your bottom line. Rob earned his bachelor’s degree in economics from Dartmouth College and his Master of Business Administration in general management from Harvard Business School.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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AI Can Comb Through Your Data to Create More Compelling Customer Experiences

Harvard Business Review

Many of the world’s biggest companies operate in silos — for example, their customer service and sales departments do not share a customer relationship management (CRM) database , and employees don’t collaborate around the customer to ensure a powerful customer experience. That’s not a great customer experience.

CRM 10
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The Internet of Things Is Changing How We Manage Customer Relationships

Harvard Business Review

Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” The technologies and trends shaping tomorrow’s businesses. Insight Center.

CRM 8