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Study Says Staycations Are Here To Stay

The Horizons Tracker

Tourism and hotel experts from the U.S. The study found that this trend is still popular and is likely to stick around as a regular part of the tourism industry. The study found that this trend is still popular and is likely to stick around as a regular part of the tourism industry. It also collected data from the U.S.,

Tourism 116
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Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

By adapting your marketing strategy, you will be able to target new audiences for your products and services. Let’s look at the niche markets that you can tap into boost your business’s growth and profitability: Seniors. Even small businesses can embrace using different languages in their marketing strategy.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy.

Brand 8
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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

More recently, the BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. Early on, BP ran some print advertising reiterating its responsibility to learn from the spill and share findings to ensure that the tragedy never happens again. No doubt, substantial reparative progress has been made.

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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Only a minority of firms is well ahead in planning and preparing a UK market strategy. Before making decisions, leaders need to answer: How will your value proposition evolve over the long term to support your market strategy as you adjust to operational disruptions from Brexit?