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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success.

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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

As the face of your operation, your staff has a huge impact on not just your sales figures but also the public’s perception of your business. There are lots of techniques that you can use to motivate your employees, such as offering remote working, giving lots of praise, and providing training schemes.

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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. In our Courageous Cultures research, 67% of employees said their manager operates around the notion of “this is the way we’ve always done it.”

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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

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From Passion to Profit: How an Online Entrepreneurship MBA Can Help You Succeed

Strategy Driven

It can help you hone your ideas, catch supply chain concerns, and vet marketability before taking your venture into the real world. Additionally, you’ll learn how to overcome various obstacles, such as market saturation and international competition. But they need more than just a great product to succeed.