Strategy Driven

DECEMBER 8, 2010

But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

MARCH 14, 2016

Recent research from the McKinsey Global Institute explores this new era of digital globalization. And consumers generate a significant portion as they communicate, search, shop, watch videos, and post their own content on social networks, online marketplaces, and digital media platforms. It’s gone digital.

Globalization 8

Globalization Supply Chain GDP Operations 8

Harvard Business Review

SEPTEMBER 18, 2012

Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of consumers. Retail has entered the era of Big Data. The biggest retailers are investing accordingly. But it is fast becoming cannon fodder.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

APRIL 14, 2017

And in January 2017, McKinsey’s research arm estimated AI-driven job losses at 5%. For example, the company had brought in a data scientist in 2008 to develop machine learning tools that would improve its search engine, Bing, in a market dominated by Google. Disclosure: Microsoft is a TCS client.). Related Video.

Company 12

Company Survey Finance Engineering 12

Harvard Business Review

SEPTEMBER 28, 2012

Google Trends is fast becoming an indispensable tool for many analysts who believe — as Brin does — that the wisdom (and/or delusions) of googling crowds can successfully inform investment strategies worldwide. That's as true for a Walmart or a JCPenney as it is for a McKinsey & Co. or a PricewaterhouseCoopers. More >>.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

APRIL 1, 2016

Digital leaders stand out from their competitors in two ways: how they put digital to work, especially in engaging with clients and suppliers, and how intensively their employees use digital tools in every aspect of their daily activities. economy and found a large and growing gap between sectors, and between companies within those sectors.

Industry 8

Industry Benchmarking Supply Chain Health Care 8

Harvard Business Review

MARCH 24, 2014

The ability to mine the digital data consumers leave behind on the internet, social media, driving apps and even health-monitoring wearables could help carriers to better target customers, price and underwrite policies more accurately, and manage claims more effectively. So what does digital excellence in insurance look like?

Insurance 8

Insurance Company Maturity Decentralization 8

Harvard Business Review

JANUARY 28, 2014

Despite conceptually understanding that this change mandates fresh strategic approaches, Roger Martin (among others) has highlighted the mistakes companies continue to make by relying on processes and tools honed in a differently paced era. Another, arguably simpler, technique is to change the way you measure market share.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

MAY 31, 2011

Led by Gary Hamel and supported by McKinsey & Company (along with a handful of like-minded organizations), the MIX is a web-based open innovation project aimed at reinventing management for the 21st century. The first leg is The Management 2.0 Challenge, which launches right now. With the Management 2.0

McKinsey 11

McKinsey Innovation Hamel Management 11

Harvard Business Review

SEPTEMBER 26, 2018

Second, companies such as Nebraska Furniture Mart and JK Moving Services face a suit by the ACLU for using Facebook’s advertising tools to target employment ads exclusively at young men. Business leaders must recognize that a company’s employment practices can shape brand perceptions just as much as traditional marketing efforts.

Welch 10

Welch Reputation Diversity Media 10