Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? Have you ever thought about running your own business?

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. I would argue that the same goes for online social media. Though still in its infancy, social media is permanently changing the game for individuals, politicians, corporations, and governments. We've had some epic social media failures.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Harvard Business Review

AUGUST 31, 2015

A lot of companies use an ever-more-sophisticated array of online social tools in an attempt to connect their people, get a flow of ideas going, and spur innovation. But after an initial flurry of activity, the initiatives often fizzle and the new tools get tucked away somewhere. What goes wrong? ” And there lies the problem.

Letter 8

Letter Participative Wilde Consensus 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. A large insurance client of mine recently added a new data visualization tool to its business intelligence toolbox. IT as Process Creator.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

AUGUST 8, 2014

Traditional sources of food  wild animals  also carry the virus. To find some ideas for the terrible situation unfolding in West Africa now, it may be useful to look to past efforts in fighting HIV, leprosy, and diarrhea (a major killer of children under the age of 5 in emerging markets).

Power 9

Power Management Storytelling Crisis Management 9

Harvard Business Review

AUGUST 2, 2013

One company had three simultaneous mobile marketing initiatives, conducted by different groups, using different tools and vendors. If your company has wildly different digital marketing activities for each brand or region, you know what I mean. The Real Power of Enterprise Social Media Platforms.

CIO 8

CIO Technology Apparel Information Technology 8

Harvard Business Review

MARCH 31, 2016

In addition, highly successful companies — those who are leaders in their market and have surpassed revenue expectations — are the most likely to adopt this compensation policy. Start with market rate. Begin with a good, data-informed baseline of what each employee is worth on the current talent market.

Metrics 8

Metrics Price Policies Software 8

Harvard Business Review

FEBRUARY 6, 2013

Rob had asked Steph to his office in downtown Vancouver to discuss the future of Alexis Products, the company she'd launched three years ago with one great product: the Brrrd, the first interactive language-learning tool to incorporate artificial intelligence. It immediately became a media darling, and sales hit $3 million in the first year.

Case Study 8

Case Study Retail Learning-by-Doing Education 8

Harvard Business Review

DECEMBER 1, 2010

Even before Google bid $6 billion to buy Groupon, the online coupon startup, earlier this week, the media and businesses alike were trying to make sense of this innovative new promotional tool. Forbes anointed Groupon " the fastest growing company.

Discount 15

Discount Price Tactics Budgeting 15

Harvard Business Review

JULY 10, 2013

Sometimes it''s from our internal teams or ad experts but equally it can come from a brand''s fans, followers and other customers, cultural wild cards (artists, social media pundits and thinkers) and teams inside the brand itself, including members of the marketing and product design teams. What''s the future of Cannes?

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

DECEMBER 23, 2015

For several years now, conversation on social media has been locked in mortal battle with campaigning. Hasty obituaries for Topsy described it as an analytics tool, speculating on whether and how its functionality has been absorbed into Apple’s search technology.

Humphrey 8

Humphrey Media Tools Wilde 8

Harvard Business Review

OCTOBER 15, 2014

He then usually brings in the tools of game theory, in which his protagonists have to contend with other rational actors and the moves they might make. Porter then used the tools of microeconomics to craft advice for executives on how to get and hold on to that power. The Theory of Industrial Organization was just the first.

Strategy 8

Strategy Rivkin Game Theory Porter 8

Harvard Business Review

OCTOBER 22, 2015

Social media is a limitless focus group. The data provides marketers the opportunity to observe people in their native environments — their own social groups and with brands — while also tracking shifts in taste and behavior over time. The New Tools of Marketing. Insight Center. Sponsored by Percolate.

Brand 8

Brand Audience Focus Group Media 8

Harvard Business Review

DECEMBER 12, 2017

For decades, the production of corn has been led by family-based businesses who operate their farms with a time-tested mix of traditional agriculture tools. Crowdfunding platforms and social media have changed the way many small businesses get started raising capital. households lack a choice of broadband provider.

Policies 8

Policies Content Long-term Operations 8