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From Resumes to Robots: How AI is Reshaping the Job Market.

Rich Gee Group

The technology is also extending to social media monitoring and interaction analyses, transforming qualitative attributes into quantifiable metrics. The Future Landscape of Job Searching: With AI set to handle end-to-end job search and application tasks, the job market will become more competitive.

Marketing 195
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Master your Metrics

Lead Change Blog

Mastering your metrics means knowing which measures best reflect the root cause of results. In a sense, traditional financial performance metrics like profit margin are blunt instruments when it comes to answering “why” questions. Changes in customer engagement or satisfaction metrics. Shrinking share of market.

Metrics 241
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

Metrics 110
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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

ROI is one of the most important metrics of a commercial campaign. And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. For this reason, today we want to focus on how to use marketing automation to calculate ROI.

ROI 65
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%.

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The Strategy Behind your Marketing Moves

Strategy Driven

Your business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. Good business strategy is about having a vision for the future and then planning and implementing workable systems to attain this vision. Begin to plan your marketing campaign.

Marketing 104