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Marketing

Nalebuff

Process

Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Stakeholders are scrutinizing the ways companies deliver value to consumers. The other 70 percent winds up in landfills.

Co-Opetition

Co-Opetition Company Brandenburger Game Theory

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. As management professors Adam M. Brandbenburger and Barry J.

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Why Your Company Should Partner with Rivals

Use Co-opetition to Build New Lines of Revenue

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